I don't just tell you what to build. I'll do it with you.
Learn the minimalist strategy to successfully deploy AI agents in your business. Without using complex tools or expensive infrastructure.
From curious to building your own AI agent
Learn the strategy.
Start with the free guide — the framework for thinking about AI agents in your business.
Join the community.
Get direct access to me and a community of other business owners doing the same thing.
Build in the workshops.
Live sessions where you build your own agent step by step, not just watch a demo.
Launch your own agent.
Leave with something real running in your business, and the skills to build the next one.
Master AI before it masters you
Coach with me one-to-one, audit where AI pays off first, or build live in a workshop.
AI Coaching.
1:1 CoachingOne-to-one sessions where we build your AI strategy, design your first digital employees, and get them running in your business — no guesswork, no generic playbooks.
AI Audit.
Business ReviewA structured review of how your business actually runs today — where AI will pay off first, what to leave alone, and what it is worth in hours and money.
AI Workshops.
Keynotes & WorkshopsHands-on workshops and keynote talks for your team or event — from AI fundamentals for small businesses to building managed agents with Claude, live.
Ready to start building your own AI agents?
Start with the free guide, or join the community and start building alongside me and other business owners.
Effort is not a strategy. Systems are.
Andrea Baratta has an engineering background and spent 20 years in technology — from aerospace to tech infrastructure — before scaling a tech business past $30M. The biggest lesson from that career: effort is not a strategy. Systems are.
Three years ago, he started applying that logic to AI. He's been building agents and automations for professional services firms ever since — systems that handle the follow-up, the qualification, and the conversion work that most owners were still doing themselves at 10pm.
He founded Profit AI Lab to deploy these systems at scale, with one goal: free up the owner's time so the business can grow without them being the bottleneck. Today he works directly with founders to show them not just how AI works — but what it actually takes to make it work for their business.